Directory   |   Get your free listing   |   Small business startup guide   |   Contact us

Business name Canada - The force behind your new start up business When you give a new business name in Canada it is either the result of a lot of passion or gut feeling or perhaps after some cool business analysis. But in marketing terminology the concept of christening a new business is considered to be an exercise in 'branding'. The new name should be an instant recall in the minds of consumers for those products that your business provides. To name a new business in Canada, mull over the following thoughts: The new name that you choose should find acceptance in your local community if you are starting a community-specific business. If you are starting a business that has a country-wide presence then, the new business name in Canada should make an instant connect both with the French speaking as well the English speaking Canadians. The general trend is to make a play on the name of the business owner. Some thoughtful styling of the brand logo as well as the name will indicate what your business does. This will help in creating a very high profile company name. This in marketing parlance would mean creating a' brand'. Just as Celine Dion, the world famous singer of Titanic and other hits, is a "brand" name for "Canadian", your business should create a brand image for itself. This will help a consumer to relate the name of your business or the logo of your name to the product, service that your new business deals with. Another very important aspect of a business name in Canada for your business is that it should translate the image you have of your business to the consumer. This will depend entirely on the nature of the new business that you have chosen to start. If you are going to be a dealer in antique businesses, then it makes sense to give it an exotic and colorful name. Whereas if you want to begin a small computer hardware service then the name should be both precise and make an impact as there are innumerable such service providers. Another subtlety that will help in creating a brand name with a presence is the use of tag lines. A tagline is a phrase which reiterates your business name in Canada. Consider the business name FedExpress. The name is almost self explanatory indicating that it is a business that performs 'express' or instant service. Secondly, the 'Fed' part explains that it is a business that pans the entire nation and as of now, the whole world. But its tagline indicates that it is dealing with postal delivery. Another final aspect of a new business name in Canada is to ensure that you are not infringing on any copyrights. Even though you r's maybe a small localized business, it cannot use a copyrighted name. These are some of thumb rules while you chew your nails and decide on an apt business name in Canada for your dream. Your business name will be the driving force behind your new business venture because it will reflect your business concept as well as your commitment it deliver your business services. << Business ideas and entrepreneurial opportunities | What is a business plan >> Small business startup guide Starting a business in Canada Benefits of being an entrepreneur Business ideas and entrepreneurial opportunities Business names - The force behind your business What is a business plan How to write a business plan The right choice of business types Business registration process Licenses and permits in Canada Do you need to copyright Market research in Canada Selecting the right location Effective marketing strategy Managing a business effectively Business taxes in Canada Buying a business in Canada Importing in Canada Exporting from Canada Business financing for your business

Privacy | FAQ | More about local economy | Contact | Reciprocal link | Site map
LocalEconomy.ca. All rights reserved.